WHAT IS BRAND?

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A brand is a unique collection of different type of visual components and information. It includes brand logo. color, graphics, font, reputation and services of a company. It may be a symbol, design or name of a company. It is used by a company to create a unique identity in the marketplace. A strong brand always creates an impressive connection between a company and a customer. It’s identity is used to create a relationship between a customer and brand. It provides the value or benefits to a company.

A brand is a discipline that concerned with the research and analysis, as well as structured management and implementation.

Now-a-days, a brand creates a unique picture of a company. If you are a startup company, then you can create a unique identity of yourself in the market by the communication and co-operation. It helps you to  construct the creative identity in the marketplace.

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WHAT IS BRANDing?

Branding is a collection of marketing methods that is used to distinguish a company or product with its competitors. Main aim of branding is to crate a lasting impression in the mind of customers.

DIFFERENCE BETWEEN BRAND AND BRANDING?

BRAND

1. It is a thing or noun.

2. A brand is a marketing tool.

3. It is the final result of branding.

4. It used to create a unique identity in the market and to maintain a strong relationship in between the customer and company.

BRANDING

1. It is an action or verb.

2. Branding is an action of creating a brand.

3. It is used to set  the brand standards and to write brand messages.

4. When the branding process is complete, there is no continuing relationship between branding and brand.

BRANDING-A PROCESS TO CREATE A BRAND

“Branding is what people say about you when you are not in the room.”